Many companies have finally found a way to make their products more valuable with added connectivity. Connected products respond to the actual needs of their owners, increase the comfort of home, car or public places and deliver completely new, “magic” user experience.
Let’s name just a few examples of connected products in some popular or perspective categories.
- Thermostats and smoke detectors (Nest, Honeywell Lyrics);
- Lights, switches, and receptacles (Philips Hue, Belkin Wemo, Insteon, GE Wave)
- Smart locks (Chamberlain MyQ, Kwikset Kevo, Schlage, Lokitron)
- Smart air conditioners (by Frigidaire, LG, AirPatrol, etc)
- Tools for smart home management (Iris Smart Hub, Insteon, Smart Thing)
- Water and humidity monitoring (WallyHome, Leviton)
- Large home appliances (Bosch Home Connect)
- Connected Smart TV’s
- Connected audio and media streaming
Sports and fitness:
- Fitness trackers and other wearables
- Smart sneakers
- Smart clothes
There are far more connected devices and solutions on the consumer market, but the product categories mentioned above have something important in common. They represent a kind of hubs that could be involved in the sales process and are very prospective targets for marketing efforts.
We had already described the simplest option when the product is turning into the point of sale (e.g. by informing its owner that it needs a replacement or repair).
Today we want to talk about building an ecosystem that includes a bunch of connected products, related apps (like famous IFTTT) and delivery services.
Such ecosystem soon will be serving a new type of consumer we had never faced before. This consumer will have a virtual individuality, but with a physical embodiment. This consumer is any “smart” assemblage purchased or composed by its owner to serve his or her needs.
Let’s look at Smart Home as the closest example. Products of this category offer an increased comfort and safety at home. As they develop, they offer more and more meaningful interactivity, which is delivered through a single interface. Take a look at Bosch Home Connect to see that this concept is not something abstract anymore.
Here is an interesting psychological thing. Home Connect owner interacts with parts of smart home assemblage through the smartphone, which is primarily used for communication with other people. Alexa owner talks to the gadget asking to turn the music and the lights on. The feedback in form of visible action creates a semblance of interpersonal interaction, where the assemblage plays a role of a personal helper or servant.
Could a person delegate some routine tasks to his or her personal helper? Sure, but only if the manufacturers will manage to establish the trustworthy relationships between the product and its owner.
The basis for this trust is high reliability and resistance to physical impacts, respect to privacy issues and safety, intuitive interface and maximum seamlessness of processes.
We think that consumers will gladly delegate purchase of products that are not emotionally involving, like bulbs or batteries, to their digital helper. That’s why building a network for safe purchase and delivery that have an opportunity to communicate with connected products or assemblages is a very perspective challenge.
Smart home, smart office and other “identities” might turn into the new generation of consumers, so each manufacturer or retailer should watch trends in this sphere and constantly invent and test new marketing models that aim to interact with or be present within some IoT ecosystem.
Looking for a reliable IoT contractor able to help you with fulfillment of new ideas? Contact us to discuss how we could be helpful for your business.